MUSIC VIDEO CO-STARRING PRIYANKA CHOPRA JONAS, SOPHIE TURNER, & DANIELLE JONAS OUT NOW
PERFORMING LIVE FROM THE 62nd GRAMMYS® JANUARY 26th ON CBS
17 JANUARY 2020 (TORONTO, ON) – After mounting the biggest comeback of the decade last year, GRAMMY® Award-nominated trio Jonas Brothers release their first new single of 2020, “What A Man Gotta Do”, today.
“What A Man Gotta Do” charges forward on upbeat acoustic guitar and a
percussive groove. This high-energy bounce culminates on the hook where
they coyly ask, “What a man gotta do to be totally locked up by
you?” Continuing a tradition of event-level visuals, the group also
reveals a blockbuster music video co-starring their significant others:
Priyanka Chopra Jones, Sophie Turner, and Danielle Jonas. Directed
by Joseph Kahn, the band and the ladies put their own smart, satirical,
spirited and sexy twist on classic films such as Risky Business, Grease, and Say Anything.
The broadcast premiere for the video will air on MTV Live, mtvU and the Times Square Viacom billboard at 6AM EST today.
Jonas Brothers will pull out all the stops next Sunday January 26
when they perform “What A Man Gotta Do” live for the very first time at
the 62nd Annual GRAMMY Awards® in Los Angeles. Plus, they vie for the “Best Pop Duo/Group Performance” statue at the ceremony.
Be sure to tune in to the broadcast on CBS.
The song arrives hot on the heels of the band’s blockbuster comeback album, Happiness Begins. Not only did it bow at #1 on the Billboard Top 200, go platinum, and set the stage for the sold out Happiness Begins Tour across
arenas everywhere, but it also yielded the Hot 100 #1 smash “Sucker”,
which proved definitive for 2019. Most importantly, it set the stage for
the biggest, boldest, and brightest era of Jonas Brothers yet.
Be on the lookout for more surprises and big news very soon.
The preeminent male group of this century, Jonas Brothers opened the floodgates for a new era of titans in pop music. Following a six-year hiatus, Jonas Brothers took 2019 by storm with the surprise release of their critically acclaimed and widely successful single "Sucker". The double-platinum single debuted at #1 on Billboard's Hot 100, becoming the first #1 for the band and the first #1 debut from a group this century. The song emerged as a cultural phenomenon, ranking #1 on Billboard’s critic's picks list of the “50 Best Songs of 2019,” and standing out as the top song on U.S. Radio in 2019, according to Nielsen Music/MRC Data.
Making history once more, the band delivered their third #1 album debut with the release of their platinum-selling album Happiness Begins. The band continued to soar with their sold-out “Happiness Begins Tour,” with over 1 million tickets sold. The tour received unanimous praise with Billboard writing, “The ‘Happiness
Begins’ Tour feels like a celebration of everything in the Jonas
Brothers' career, but also the beginning of their larger-than-life new
chapter,” and The Washington Post claiming, “There hasn’t been a boy band in recent history that’s made a comeback quite like Jonas Brothers.” Moreover, Rolling Stone summed it best, “Following a six year hiatus, it almost feels like the Jonas Brothers are bigger than ever.”
The band closed out a banner year with the release of “Only Human”,
another Top 5 hit on both Top 40 and Hot AC radio airplay charts. What’s
more, they garnered a bevy of awards, including a 2019 MTV Video Music
Award for "Best Pop Video" and two 2019 Teen Choice Awards for "Artist
Of The Decade" and "Choice Summer Group.” Plus, they were nominated in
top categories at the American Music Awards, including “Favourite Duo or Group Pop/Rock” and “Favourite Song Pop/Rock.” Most recently, they notched their second GRAMMY® nomination for “Best Pop Duo/Group Performance.”