Year-Long
Celebration of the Iconic Franchise Extends Across the Consumer
Products and Entertainment Spectrums and Culminates with the 2020
Release of the Newest Installment in the Film Series
CULVER CITY, June 7, 2019 – To coincide with the 35th anniversary of Ghostbusters,
first released in
U.S. theaters on June 8, 1984, Sony Pictures is
launching “Ghostbusters 35th,” a year-long celebration of the iconic
multi-media franchise, it was announced today by Jeffrey Godsick, EVP of
Brand Strategy and Global Partnerships for Sony Pictures. The event
represents a collaboration between several Sony Corporation divisions
and will lead up to the newest installment in the film series to be
released in theaters in 2020.
“Ghostbusters 35th” activations extend across the consumer products
and entertainment spectrums and include toys, collectibles, fashion and
apparel, theatrical, live events, music, gaming, home entertainment and
publishing. Exciting new events and activations will be announced in the
coming months.
“Ghostbusters has been entertaining and delighting audiences
of all ages for the past 35 years, and this milestone provides the
perfect opportunity for a celebration of the franchise and the impact
it’s had on popular culture,” said Godsick. “The level of interest from
our divisions within Sony Corporation as well as our external partners
is a testament to the enduring power of the Ghostbusters brand. Together we’ve curated a year-long event that has something for everyone, from long-time fans to those new to the Ghostbusters universe.”,
“It’s been truly gratifying that what we created 35 years ago has
continued to entertain and resonate with two generations of audiences,”
said Ivan Reitman, producer and director of Ghostbusters and 1989’s Ghostbusters
II. “This is a momentous occasion, and we’ve had a great time
collaborating with our friends at Sony to put together this unique
year-long celebration of all things Ghostbusters.”
The first announcement of “Ghostbusters 35th” event activations includes:
All-New “Ghostbusters 35th” Consumer Products – Wide-ranging
line of first-ever 35th anniversary celebratory products that includes
toys, collectibles, halo fashion, apparel and gaming. Licensees include
PLAYMOBIL®, K-Swiss/Footlocker, Funko, BATHING APE®, PopMinded by
Hallmark and Bixler Jewelry.
Ghostbusters/Transformers Collaboration – The two beloved
franchises (both celebrating 35th anniversaries in 2019) will unite for
cross-over toys, a comic book series and Mad Engine apparel. Hasbro will
release the Transformers-Ghostbusters Collaborative figure, the ECTO-1
ECTOTRON, available at GameStop this summer and currently for pre-order
at HasbroPulse.com, GameStop and EB Games Canada.
The five-issue comic series, “Transformers / Ghostbusters,” will
debut this month and is written and illustrated by the long-time
fan-favorite Ghostbusters creative team of Erik Burnham, Dan Schoening and Luis Antonio Delgado and published by IDW Comics.
First-Ever Ghostbusters Fan Fest – Presented by Wizard
World, this once-in-a-lifetime event on June 8, 2019 at the Sony
Pictures Studio Lot in Culver City, CA is a celebration of the Ghostbusters
universe that will feature opportunities for fans to meet and hear from
the original cast and filmmakers, including director/producer Ivan
Reitman, actor/screenwriter Dan Aykroyd and actor Ernie Hudson. In
addition, writer/director Jason Reitman will share early details about
the newest film in the Ghostbusters series to be released in
2020. Attendees will also have access to exclusive programming and
attractions, limited edition merchandise, collectibles and more.
Limited Edition Ghostbusters 35th Anniversary Sony WALKMAN – Ghostbusters
and Sony WALKMAN, two iconic brands that first came to prominence in
the 1980s and have each made a huge impact on popular culture, join
together for the Limited Edition Ghostbusters 35th
anniversary-themed WALKMAN. Designed by Sony Home Entertainment &
Sound Products, Inc., this WALKMAN will make its debut at the Ghostbusters Fan Fest in Culver City on June 8, 2019, where it’ll be awarded to the first two fans who purchase the KSwiss limited Ghostbusters shoes. Only 100 units have been created which will be used for promotional events and prizing.
Global Ghostbusters in Concert Live Orchestra Tour – Ongoing tour that will visit over 40 cities worldwide and features a screening of Ghostbusters
accompanied by local symphony orchestras performing live Elmer
Bernstein’s Grammy-nominated score and Ray Parker Jr.’s Billboard Hot
100 chart-topping theme song, “Ghostbusters.”
Ghostbusters Theatrical Re-Release – In partnership
with Fathom Events, Sony Pictures will re-release the original 1984
Ghostbusters in theaters nationwide on October 6 & 10, 2019.
Ghostbusters Original Motion Picture Score 35th Anniversary Edition
– Sony Music special 35th anniversary edition of the original motion
picture score with music by legendary composer Elmer Bernstein.
Available June 7, 2019 on CD and digital formats (standard and
hi-resolution) and on vinyl July 19, 2019. The collection features music
from the iconic blockbuster, newly mixed and remastered from the
score’s original multi-tracks, as well as new artwork, commentary from
Elmer Bernstein’s son, Peter, and four previously unreleased tracks.
Ghostbusters I & II Limited Edition Home Entertainment Release – On June 11, 2019, Sony Pictures Home Entertainment will release Ghostbusters and Ghostbusters
II in a special limited-edition 4K Ultra HD SteelBook with hours of
rare and new bonus material. The set includes both films on 4K UHD and
on Blu-ray, plus a bonus disc of new extras, including deleted scenes,
interviews, outtakes and much more. The films were fully restored from
the original camera negatives and are presented on 4K UHD with HDR and
Dolby Atmos audio.
Ghostbusters: The Video Game Remastered – Saber
Interactive HD re-release of the acclaimed action-adventure game
featuring the original cast of the classic films and a unique storyline
co-written by Ghostbusters and Ghostbusters II
screenwriters Dan Aykroyd and Harold Ramis; to launch later this year on
the PlayStation®4 computer entertainment system, Xbox One, Nintendo
Switch and Windows PC.