Classified Unveils Emotional New Video For “Powerless”

EXCLUSIVE VIDEO PREMIERE TODAY VIA CBC

04 April 2018 (Toronto, ON) – Today, Juno award-winning Canadian rapper, Classified, premieres an impactful visual for his new track “Powerless” via CBC.  The track is written and produced by Classified himself and the video is directed by Grammy-nominated and Nova Scotia born, Andrew Hines (Logic, Big Sean, Kanye West, John Legend).
“Powerless” is the first new music from Classified in two years, and the song’s powerful lyrics and narrative highlight the prevalence of child maltreatment, violence against women and Indigenous people, and the national inquiry into Missing and Murdered Indigenous Women and Girls (MMIWG). The song’s cinematic music video was shot on the Millbrook First Nation Reserve in Truro, Nova Scotia and features a group of Mi’kmaq drummers and dancers wearing full regalia. The video documents various characters bringing real stories to life. Learn more about the stories shared and the performers featured HERE.

Watch the exclusive premiere HERE.

While “Powerless” touches on dark themes, Classified (Luke Boyd) considers the song some of the most important words he has written: “This song is a combination of a lot of different people’s stories that were shared with me either face to face, or through messages on social media. Thanks to everyone who helped with the song. We need to speak up for those without a voice… and not let them feel powerless.”  By honouring these lives and legacies, Luke hopes his work will educate and inspire viewers to learn more Indigenous culture and the vital issues facing our society today.
Canadian director, Andrew Hines shares: “Powerless is more than a song, and more than a music video because it is speaking to the topic of missing women and girls in the First Nation community and the sexual abuse of women from the Maritimes to British Columbia.”
“Powerless” is now available to buy/stream via Half Life Records / Universal Music Canada, the country’s leading music company.
Classified has become one of Canada’s most respected and successful rapper and producer. Classified’s self-titled 2013 release debuted #1 on the Canadian Nielsen Soundscan chart and has sold over 1 million singles and 171K albums in Canada.  The release also has two top ten singles (“3 Foot Tall” is Platinum and “Inner Ninja” featuring David Myles is 4x Platinum). As one of the most influential hip hop artists, Classified hosted the 2014 Juno Awards, gained a combined 24 nominations and 8 wins at the MuchMusic Video Awards, Juno Awards and East Coast Music Awards.